US Romance Debut Amazon Ads Success Case Study

Context

A first-time US romance author wanted to launch her debut novel on Amazon with measurable early traction without overspending or diluting audience reach. She had no prior experience with Amazon Ads or keyword targeting.

Challenge

The author’s main concerns included:

• Identifying high-performing keywords and ASINs for Sponsored Products

• Avoiding wasted spend on low-converting ad sets

• Maintaining clear tracking of ad performance and KPIs

Solution

Estorytellers implemented a focused ad strategy:

• Launched two Sponsored Products (SP) ad sets with tightly themed targeting

• Conducted weekly keyword harvesting and removed underperforming ASINs

• Added negative keywords weekly to filter irrelevant traffic

• Tracked PDP views, conversion rate (CVR), and TACOS in a shared readout sheet

Outcome

• TACOS settled at 14%, providing efficient ad spend

• PDP conversion rate improved 19%, driving measurable early sales

• Early traction achieved without overspending or diluting audience reach

Takeaway: Proper targeting, weekly term management, and focused SP ad sets can significantly improve early visibility and conversion for first-time authors.