Context:
A romance author sought to increase visibility and revenue without changing book pricing, focusing on promotion sequencing across a series.
Estorytellers designed a promotion grid combining a Free Day for Book 1 and a Countdown Deal for Book 2. The goal was to encourage discovery, reviews, and increased revenue without impacting perceived value.
Free Day on Book 1 to seed early reviews and attract new readers.
Countdown Deal on Book 2 to boost paid ranking and maintain consistent series pricing.
Metrics monitored for CTR, conversion, and review growth.
Series revenue increased by 22%.
Reviews and rankings improved across Amazon and partner platforms.
Promotional structure encouraged steady sales momentum rather than a one-time spike.
Estorytellers’ Role:
Promo scheduling and KPI tracking.
Editorial review of copy for CTAs and metadata.
Analytics reporting and advice for follow-on campaigns.
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