Reducing Unit Cost for Children’s Illustrated Books with Estorytellers’ Print & Layout Guidelines

Background

A children’s book publisher submitted a picture-heavy book for KDP print. The original design had oversized trims and complex backgrounds, resulting in high production costs.

Challenge

• High per-unit printing cost impacting margins.

• Potential durability issues for library and school purchases.

• Fixed-layout EPUB increased file complexity for Kindle preview.

Solution

Estorytellers implemented the Children’s/Illustrated Spec Sheet:

• Adjusted trim size to fit standard cartons and reduce material waste.

• Simplified background graphics without altering visual storytelling.

• Validated fixed-layout EPUB for read-aloud timing, alt-text, and accessibility.

• Recommended durable coated stock and lamination for library durability.

Outcome

• Unit cost decreased by $0.35 per copy.

• Print and Kindle files passed KDP requirements without revisions.

• Preview usability and durability met educator expectations.

• Children’s book publishing guidelines fully satisfied.