How Metadata Optimization Doubled Thriller Book Sales in 3 Months

Overview:

A debut thriller was struggling despite positive early reviews. Initially categorized under “General Fiction,” it was not reaching its target readers: crime and thriller enthusiasts.

Challenge:

Incorrect genre tagging can make a book nearly invisible to the right audience. Misclassified metadata leads to lost sales, lower rankings, and poor discoverability.

Solution:

Estorytellers conducted a comprehensive metadata audit:

• Reclassified the book to “FICTION / Thrillers / Crime” using proper BISAC codes.

• Updated the book description and subtitle to highlight thriller elements.

• Refined keywords to target readers actively searching for crime and suspense novels.

Results:

• Sales doubled in three months following the update.

• The book gained traction in relevant Amazon and retailer categories.

• Reader engagement and reviews improved as the correct audience discovered the title.

Key Takeaways:

• Metadata and accurate genre classification are crucial for discoverability.

• Small changes in BISAC codes, keywords, and descriptions can drive significant sales growth.

• Regular metadata audits prevent misclassification and lost revenue.