How Estorytellers’ Weekly Readouts Protect Affordable Publishing Budgets

Client Challenge

A US nonfiction author was running Amazon Ads for a new release through cheap book publishing company guidance. Without structured monitoring, ad spend quickly escalates, TACOS spikes, and royalties erode. The client faced:

• Leaky keywords generating low conversions

• Limited insight into which campaigns actually drove units

• Risk of overspending and reducing the affordability of the publishing project

The author sought a structured system to stabilize ad spend and protect margins.

Estorytellers’ Approach

Estorytellers implemented a weekly readout template for all Amazon campaigns. Key elements included:

• Campaign spend, CTR, CVR, CPC, ACOS/TACOS

• PDP views, units sold, returns, and Kindle Unlimited page-reads

• Decision box with actionable items for pause, scale, or adjust

• Trend annotation for promotions, events, or external traffic spikes

This approach allowed the author to see which ads were effective and which were draining the budget without yielding results.

Solution Implemented

• Two ad sets were actively monitored with weekly harvest of negative keywords

• TACOS remained capped at 15% while units sold increased steadily

• PDP conversion improved by 12% by pruning ineffective keywords

• ACOS dropped from 22% to 15% in just one week

Estorytellers ensured campaigns were measurable, scalable, and aligned with the affordable book publishing plan.

Results and Outcome

• Author maintained control over ad spend and protected royalties

• Budget forecasts for Amazon Ads stayed predictable

• Weekly decision-making replaced guesswork with actionable insights

• Project adhered to the client’s overall low-cost book publishing strategy without sacrificing visibility

This case demonstrates that structured reporting with Estorytellers’ weekly readouts allows authors to confidently run Amazon Ads without overspending.