How Estorytellers’ Small Press Strategy Helped Jennifer Beat Top-Tier Imprints

Client Challenge

Jennifer Martinez, a niche business author, received offers from a high-profile imprint. However, she was concerned that brand recognition alone would not deliver meaningful sales or engagement.

• Famous imprints relied on brand name recognition, not active promotion.

• Indie bookstores and library orders were often neglected.

• She needed a publisher capable of hands-on sales engagement.

Strategy and Implementation

• Estorytellers leveraged PGW distribution to target indie bookstores and libraries.

• Active reps followed up with key outlets, ensuring books were placed in stores and libraries relevant to the niche audience.

• Marketing campaigns were designed specifically for Jennifer’s audience, with targeted outreach and personalized engagement.

Results

• Indie bookstore sales exceeded expectations, generating sustained revenue over three months.

• Customer engagement and visibility were stronger than with the famous imprint previously evaluated.

• Showed that active rep work and fit-based publishing drive results more effectively than prestige alone.