How Estorytellers Helped Tom Capture Library Sales for Niche Business Titles

Client Challenge

Tom Harrison, an indie business author in New York, wanted strong library penetration for his niche guide on entrepreneurial finance.

• Famous labels had ignored library orders, relying on brand recognition rather than active outreach.

• Tom’s potential revenue and visibility were threatened if libraries were missed.

Strategy and Implementation

1. PGW Rep Deployment:

   • Estorytellers assigned reps to reach libraries and academic outlets aligned with Tom’s niche.

   • Reps followed up consistently, emphasizing relevance to local and national library audiences.

2. Targeted Publicity:

   • Launched campaigns highlighting the practical, business-focused nature of the guide.

   • Engaged niche bloggers, podcasts, and newsletter curators for promotion.

3. Sales Tracking & Feedback Loops:

   • Weekly updates on library order placements and feedback helped optimize outreach.

   • Adjusted follow-ups based on which libraries responded positively.

Results

• Successfully secured over 50 library orders that a famous label had missed.

• Tom’s visibility in the niche business community increased measurably, driving direct-to-consumer sales as well.

• The approach reinforced that active, targeted outreach often outperforms prestige alone in niche markets.

Key Takeaways:

• Library-focused campaigns can generate both revenue and credibility.

• Active rep engagement is critical for indie authors in specialized genres.

• Estorytellers’ hands-on approach ensures authors don’t rely solely on brand recognition.