How Estorytellers Helped David Achieve Better Visibility with Coordinated Marketing

Client Challenge

David Green, a debut nonfiction author, had a weekly podcast following but struggled to turn exposure into measurable book sales:

• ARC distribution was unclear, leading to missed opportunities for trade reviews.

• Media coverage was inconsistent, making early engagement challenging.

• He wanted a cohesive plan that integrated marketing efforts with publisher support.

Strategy and Implementation

• Estorytellers implemented a coordination grid linking David’s podcast schedule to ARC distribution.

• ARC copies were sent strategically to trade reviewers in alignment with podcast episodes.

• Local bookstore events were scheduled concurrently to maximize visibility.

• Weekly check-ins ensured deadlines were met and opportunities captured.

Results

• Secured two trade reviews and multiple bookstore events before the official launch.

• Achieved higher engagement than similar debut titles lacking coordinated efforts.

• Provided David with predictable early success metrics and improved confidence in the launch strategy.