A debut romance author from Tacoma, Washington, had self-published two novels that failed to gain traction. Despite strong storytelling, her books struggled with poor visibility, unprofessional covers, and inconsistent branding. She was ready to give up until she discovered Estorytellers, one of Seattle’s most author-friendly publishing partners.
Her earlier releases suffered from:
Weak genre categorization on Amazon
Inconsistent cover aesthetics that didn’t attract her target readers
No digital marketing plan or influencer outreach
Low reader engagement and newsletter growth
The goal was to rebuild her brand, redesign her books, and relaunch her series with a strong market presence.
Estorytellers’ creative and marketing teams designed a full-scale publishing relaunch strategy.
1. Editorial and Brand Alignment
Refined tone, pacing, and character arcs to fit market expectations
Conducted competitor research to position her within the top-performing sub-genres
Rebuilt author branding across Amazon, Goodreads, and social media
2. Design & Production
Created fresh, genre-accurate covers using modern typography and color palettes
Enhanced interior layout for seamless readability on both print and Kindle
3. Marketing & Promotion
Ran a 90-day ad campaign combining Amazon, BookBub, and Facebook ads
Partnered with romance influencers for organic shoutouts
Managed newsletter growth through reader magnet campaigns and giveaways
Book reached #12 in Kindle Romance (U.S.) within 45 days
9,500+ organic downloads worldwide in three months
Newsletter subscribers grew from 800 to 3,000+
Secured a translation rights deal with a UK-based digital publisher
Featured in Seattle’s “Romance Reads to Watch” blog list
Estorytellers turned her struggling self-publishing journey into a professional author career with sustainable momentum and global reach.
“Estorytellers gave my stories a second life. Their team didn’t just relaunch my books—they rebuilt my confidence as an author. I finally feel seen by the right readers.”
Collaborate with our team of highly skilled ghostwriters and editors to bring your concepts to life in the form of a compelling nonfiction book that earns a spot on the shelves.
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