Business eBook Becomes a Global Amazon Bestseller with Estorytellers’ Publishing Strategy

Overview

Entrepreneur Raghav Bhatia wanted to convert his business blog into an Amazon eBook for global reach. His goal was visibility among professionals in India, the US, and the UK.

Challenges

Raghav faced limited reach with his self-uploaded version. Despite a solid book, he earned less than $100 in 4 months. The issues included:

• No keyword targeting

• Poor eBook formatting

• Low conversion rate from ads

Our Strategy

Estorytellers built a new publishing blueprint:

• Professional Formatting: Fixed Kindle compatibility errors.

• Cover Design & Branding: Used corporate imagery and bold fonts for professional appeal.

• Category Optimization: Moved from “General Business” to “Small Business Marketing” for better visibility.

• Pricing & Ad Strategy: Increased price from $6.99 to $8.99 to stay in the 70% royalty band, anchored paperback at $18.99.

• A/B Ad Testing: Conducted three Amazon ad variations over 30 days.

Results

After 8 weeks of optimization:

• eBook ranked in the Top 100 for Small Business Marketing (US)

• CTR improved by 42%

• Conversion rate rose from 6.4% to 9.2%

• Global downloads crossed 3,800 copies

• Net royalties reached $2,450 in 3 months

Key Takeaway

Strategic pricing, keyword alignment, and ad optimization helped Raghav’s book achieve global reach and profitability.