Publishing a book is a dream many writers share, but the moment you finish your manuscript, you’re faced with a tough decision: Should you self-publish, or go with a publishing company?
In today’s dynamic book world, both paths are popular, and each has its champions. Self-publishing promises independence and quicker results, while traditional publishing is still seen as the gold standard for credibility and long-term growth.
But here’s the truth: when you weigh the full picture, like quality, reach, professionalism, and sustainability, working with a reputable publishing company still holds a clear edge. Especially when you have access to hybrid publishing experts like Estorytellers, who combine the personalized support of traditional publishing with the freedom of self-publishing.
In this blog, we’ll take an honest look at self publishing vs publishing company routes, uncover the real pros and cons, and answer the burning question: Do you make more money self-publishing or traditional publishing?
Self Publishing vs Publishing Company: Understanding the Core Differences
To begin, let’s break down what each option actually involves.
Self-Publishing:
- You do everything yourself or hire freelancers.
- You keep creative control and receive higher royalties.
- You’re responsible for editing, design, formatting, publishing, marketing, and distribution.
Publishing Companies:
- You submit your manuscript, and they handle production, editing, design, and promotion.
- You may give up some control, but gain professional polish and broader reach.
- Royalties are lower, but long-term success and visibility are usually higher.
But there’s a middle path—Estorytellers, for instance, offers authors complete guidance and professional publishing services while allowing them to retain control over their work. This hybrid approach eliminates the headaches of self-publishing while keeping authors in the driver’s seat.
Self-Publishing vs Traditional Publishing Companies: Pros and Cons
Let’s take a closer look at the self-publishing vs traditional publishing pros and cons, from an author’s point of view.
| Factor | Self-Publishing | Publishing Company (e.g., Estorytellers) |
|---|---|---|
| Control | Full control over content, design, pricing | Collaborative process, with input from professionals |
| Time to Publish | Fast—can be done in weeks | Slower—but ensures quality and strategic planning |
| Upfront Cost | High—you pay for editing, design, and marketing | Varies—usually lower as many services are bundled |
| Quality Control | Depends on your effort and hired freelancers | High-quality editing, design, formatting |
| Distribution | You manage it (Amazon, etc.) | Professional, includes Amazon, Flipkart, global stores |
| Marketing Support | You’re mostly on your own | Included—press releases, digital marketing, SEO |
| Credibility | Low—many readers perceive self-published books as risky | High—industry recognition and trust |
| Royalties | High per book (up to 70%) | Lower per book—but with better sales potential |
Verdict?
If your goal is to get a book out quickly with minimal oversight, self-publishing works. But if you want your book to succeed in the long run—to stand out, be taken seriously, and reach more readers—a publishing company is a smarter choice.
That’s where Estorytellers comes in—they simplify the process, polish your work, and market it like pros while keeping you involved every step of the way.
Do You Make More Money Self-Publishing or Traditional Publishing?
This is the big one: Do you make more money self-publishing or traditional publishing?
At first glance, self-publishing seems more lucrative. Amazon KDP offers up to 70% royalties, while traditional publishers often offer 10–15%. But the real story is more nuanced.
Here’s why:
- Self-published books usually sell fewer copies.
- Many self-published authors lack marketing experience and reach.
- Without professional editing and design, the book might flop.
In contrast, a professionally published book, especially one backed by a company like Estorytellers, has a much better shot at long-term sales. Quality leads to credibility. Credibility leads to reviews. Reviews lead to visibility. And visibility drives income.
So, while you might earn more per book with self-publishing, you’re more likely to sell more books—and earn more overall—when publishing with a company.
Estorytellers, in particular, ensures your book doesn’t just look good but gets found and bought. Their integrated approach—SEO-driven content, Amazon optimization, social media buzz—gives your book the launchpad it deserves.
The Hidden Costs of Going Solo
Authors often fall for the “I’ll do it all myself and save money” trap.
But here’s the reality of self-publishing:
- Professional cover design: ₹2,000 – ₹5,000
- Developmental editing: ₹5,000 – ₹15,000
- Copy editing: ₹3,000 – ₹10,000
- Interior layout: ₹2,000 – ₹5,000
- ISBN registration: ₹300 – ₹500
- Marketing (optional, but essential): ₹10,000+
Total: Easily ₹20,000 – ₹50,000 and you’re still managing everything yourself.
With Estorytellers, you get professional support, bundled services, and one-on-one guidance at a fraction of the piecemeal cost. Plus, you get peace of mind knowing industry experts are helping you every step of the way.
Case Study: Why First-Time Authors Prefer Estorytellers
Let’s say you’re a first-time author with a manuscript you’ve worked on for two years. You’re excited but nervous—you know it’s good, but you’re unsure how to get it out there.
Option A: You self-publish, try to find a cover designer, an editor, set up an Amazon account, format your book, run ads, pitch influencers, and maybe—just maybe—your book sells.
Option B: You go to Estorytellers.
They read your manuscript. Offer detailed editing feedback. Create a custom book cover. Format it for print and Kindle. Set up your Amazon listings. Promote it with SEO articles, social media teasers, and maybe even a press release. And they’re just a call away if you need help after launch.
Now, which path feels more empowering?
How Estorytellers Help With Book Publishing
What makes Estorytellers truly special is how they blend the best of both worlds.
They’re not a rigid, old-school publisher demanding creative control. But they’re also not a faceless upload portal like many self-publishing sites.
Here’s what you get:
- Expert guidance without gatekeeping
- Affordable pricing with professional quality
- Your creative vision, supported by publishing veterans
- Integrated marketing strategies
- One-on-one support through the whole process
Their team is made up of editors, designers, marketers, and book lovers who actually care about helping your book succeed, not just selling you a package.
Final Thoughts: What’s the Right Choice for You?
If you’re still weighing self publishing vs publishing company, ask yourself these questions:
- Do I have the time and skills to handle every aspect of publishing?
- Do I want my book to reach beyond my immediate network?
- Is professional presentation important to me?
- Am I looking to build a long-term author brand?
If you answered “yes” to most of these, a publishing company is your best bet. And if you want the flexibility of self-publishing with the muscle of a professional team behind you, Estorytellers is the partner you’ve been looking for.
We don’t just publish books, we launch author careers.
