Ahmedabad Entrepreneur Turns Startup Journey into a Bestselling Guide

Background

Ritika Mehta, a 35-year-old entrepreneur from SG Highway, Ahmedabad, wanted to publish a business book based on her startup journey. She had drafted 50,000 words but struggled with structuring insights into actionable content, creating a professional layout, and launching her book without spending excessively on marketing. She also wanted her book to appeal to both Indian and international audiences.

Challenges

• Draft lacked clear chapter segmentation and actionable frameworks

• Limited publishing knowledge

• No cover design or marketing strategy

• Tight budget and deadline

Ritika wanted a professional-quality book that would establish her authority in the startup community.

Estorytellers’ Solution

Our Ahmedabad-focused team implemented a three-phase strategy:

1. Manuscript Refinement

• Developmental editing to structure chapters logically

• Ghostwriting support to refine anecdotes and business frameworks

• Ensured readability for both first-time entrepreneurs and seasoned professionals

2. Professional Publishing Setup

• Custom cover design with modern corporate aesthetics

• Interior formatting optimized for print and eBook

• ISBN registration and metadata optimization for Amazon, Flipkart, and D2C distribution

3. Targeted Marketing & Launch

• Social media campaigns for LinkedIn and startup communities

• Press outreach to Ahmedabad business magazines and newspapers

• Email campaigns to startup incubators and professional networks

Results

• 3,800 copies sold within three months

• Featured in Ahmedabad Startup Weekly and local business podcasts

• Author received invitations for speaking engagements in two local incubators

• Book maintained consistent revenue and grew Ritika’s professional credibility

Author Testimonial

“Estorytellers turned my ideas into a book I’m proud of. Their local expertise and structured approach made the launch seamless and credible.”