How Estorytellers Helped a Bangalore Founder Publish a Business Bestseller

Client Background

A Bangalore based tech founder reached out with a simple request. He wanted a real business book that could reflect his years of work, team-building lessons, and product leadership ideas. His content existed in bits and pieces. Some ideas sat in emails, some in pitch decks, some in voice notes. He had no clear structure.

Initial Problems

• No proper chapter outline

• Ideas spread across multiple files

• Uneven tone

• No clear plan for publishing or design

• No knowledge of how to rank the book online

As someone who builds content teams at Kalam Kagaz daily, I understood that the first step was clarity.

Our Approach at Estorytellers

1. Chapter Mapping

I sat with him and turned his raw thoughts into a simple chapter map. Each chapter followed a clean pattern that startup founders relate to. This gave him clarity and confidence.

2. Manuscript Development

Our writing team shaped the chapters in his voice. We kept the tone sharp and fast because his readers came from the Bangalore tech crowd across Koramangala, HSR, and Indiranagar.

3. Editing and Polishing

Our editors improved the flow, removed jargon, corrected pacing, and made the content easier to read. We kept sentences short to help new founders pick up ideas fast.

4. Cover Design

He wanted something bold but clean. Our designers built a modern cover inspired by Bangalore’s startup culture and co-working spaces.

5. Publishing Setup

We handled the full setup:

• Amazon KDP print and Kindle

• Metadata

• Author bio

• Categories and keywords

• Pricing strategy

• Early reviews from beta readers

Results

• Book gained strong traction in Bangalore’s startup community

• Multiple coworking spaces invited him for talks

• Strong Amazon rankings in business book categories

• Boosted personal brand and helped him secure podcast invites