How Estorytellers’ 90-Day Workplan Enabled a Debut Author to Achieve Multiple Requests and R&R

17 October, 2025 2 mins read

Client Challenge

Ethan Morales, a debut author from San Diego, had multiple priorities:

  • Writing two concurrent manuscript blocks.

  • Submitting his completed manuscript to targeted agents.

  • Maintaining an active platform via social media, newsletters, and niche engagement.

Ethan struggled to balance these tasks, fearing that focus on one area might compromise another. His goal was to maximize submission success while maintaining writing momentum and audience engagement.

Strategy and Implementation

Estorytellers implemented a 90-Day Workplan, dividing Ethan’s tasks into weekly blocks to ensure consistent progress across all fronts.

1. Structured Weekly Tasks

  • Each week included:

    • One writing block for drafting and revising content.

    • One submission session focused on agent queries or follow-ups.

    • One platform session for newsletter, social media updates, and niche engagement.

  • This structure created predictable rhythm and accountability, preventing task neglect or burnout.

2. Submission and Tracking Integration

  • Ethan’s agent submissions were tracked using Estorytellers’ system, recording partial requests, full requests, and R&R timelines.

  • Weekly reviews ensured prompt follow-ups and allowed adjustments to submission strategy if needed.

3. Platform Momentum Monitoring

  • Platform growth metrics were measured weekly, focusing on newsletter subscribers, social engagement, and audience interaction.

  • Estorytellers coached Ethan on highlighting momentum evidence in submissions to agents, enhancing credibility.

4. Flexibility and Iterative Adjustments

  • The plan allowed shifts if priority tasks demanded more attention, e.g., focusing more on a time-sensitive submission while temporarily reducing writing hours.

  • Iterative adjustments ensured that all goals—writing, submission, and platform growth—progressed consistently.

Results

  • By day 70, Ethan achieved:

    • 1 partial request

    • 2 full requests

    • 1 R&R request

  • The structured plan maintained writing momentum, ensuring manuscript quality did not suffer.

  • Platform sessions demonstrated measurable traction to agents, strengthening submission credibility.

  • The 90-Day Workplan allowed Ethan to balance multiple responsibilities effectively, minimizing stress while maximizing opportunity.

Lessons Learned

  1. Task structuring improves efficiency: Weekly blocks keep authors focused on multiple priorities.

  2. Submission tracking ensures responsiveness: Timely follow-ups maintain agent interest.

  3. Platform metrics matter: Measurable audience traction strengthens agent confidence.

  4. Flexibility is key: Iterative adjustments prevent bottlenecks without derailing overall progress.

  5. Consistency builds credibility: Balanced focus across writing, submission, and platform growth demonstrates professionalism.

Conclusion

Ethan Morales’ success demonstrates how Estorytellers’ 90-Day Workplan empowers debut authors to manage writing, submissions, and platform growth simultaneously. By dividing tasks into structured weekly blocks, tracking submissions, and monitoring platform momentum, Ethan achieved multiple requests and an R&R within 70 days, illustrating that strategic planning transforms debut challenges into measurable results.

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