Expanding Nonfiction Reach with Dual Print Distribution

Context:
A US nonfiction author wanted to reach bookstores and maintain Amazon availability while keeping metadata consistent.

Strategy:

Estorytellers recommended a dual print distribution strategy: KDP for Amazon, IngramSpark for wide print distribution. Metadata, ISBN, and print specifications were coordinated to prevent duplicate listings.

Execution:

• KDP setup for Amazon fulfillment.

• IngramSpark setup for independent bookstore access.

• Metadata parity ensured identical titles, authors, series info, and ISBN mapping.

• Trim and binding specifications optimized for bookstore acceptance.

Results:

• Indie bookstores began ordering in bulk.

• Amazon sales remained stable.

• Overall sales increased by 18% within 60 days without extra ad spend.

• Metadata consistency prevented confusion or duplicate listings.

Estorytellers’ Role:

• Print distribution strategy and platform setup.

• ISBN management and metadata alignment.

• Professional guidance on trim, paper, and binding for bookstore standards.