Increasing Fantasy Series Read-Through with Effective Blurbs

Context:
A fantasy author noticed poor series read-through, with only 41% of readers moving from Book 1 to Book 2 in KU.

Strategy:

Estorytellers reworked Book 1’s blurb, introduced clear calls-to-action at the end of chapters, and aligned metadata across the series to encourage readers to continue.

Execution:

• Back-matter CTAs directing readers to the next book.

• Re-blurbed series page optimized for KU discoverability.

• Weekly KENP tracking to measure improvement.

Results:

• Book 2 read-through increased from 41% to 55%.

• KU revenue and engagement improved significantly.

• Improved series cohesion enhanced reader retention.

Estorytellers’ Role:

• Back-matter and metadata alignment.

• Copywriting for blurb and CTA optimization.

• KENP read-through analytics setup and monitoring.