Category and Keyword Optimization for Midlist Fiction Authors

Challenge:

A midlist fiction author struggled with visibility on Amazon. Books were appearing in broad or irrelevant searches, resulting in low CTR and wasted impressions.

Solution:

Estorytellers applied Kindle book publishing guidelines and Amazon book publishing requirements to metadata and category selection:

• Mapped BISAC categories to precise Amazon browse nodes.

• Selected seven reader-focused keywords using natural language relevant to the audience.

• Requested additional nodes where appropriate to improve shelf placement.

• Verified parity across Kindle and print metadata to prevent mismatches.

Results:

• Relevant impressions increased 35% in the first month.

• Rank stabilized, leading to consistent discoverability.

• CTR improved, and irrelevant traffic dropped.

Conclusion:

Following Amazon book publishing requirements for category mapping and keywords improves visibility, relevance, and reader engagement for midlist fiction titles.