How Estorytellers Helped a Debut Author Sell 2,000+ Copies on Amazon in 60 Days

Overview

When Mumbai-based debut author Niharika Sharma approached Estorytellers, her dream was simple—publish a romantic fiction novel on Amazon that didn’t get lost in the crowd. She had the story but lacked clarity on editing, cover design, pricing, and metadata setup.

Challenges

Niharika’s initial self-publishing attempt failed. Her book ranked beyond #800,000 in Amazon’s Best Seller Rank (BSR), with fewer than 20 copies sold in three months. She struggled with:

• Weak keyword optimization

• Unclear genre classification

• No marketing plan or reviews

Our Strategy

Estorytellers’ Amazon publishing specialists stepped in with a 360° publishing plan:

• Book Editing & Formatting: Tightened pacing and improved readability using line editing.

• Cover Redesign: A vibrant, genre-specific design increased clicks by 46%.

• Amazon SEO Optimization: Refined metadata and keywords targeting “Indian romance fiction.”

• Pricing Strategy: Introduced an early-launch offer at ₹99 for Kindle, followed by a ₹249 paperback anchor price.

• Launch Campaign: Coordinated a 30-day Amazon Ads campaign and early-reader review push.

Results

Within 60 days of relaunch:

• Sales surged to 2,038 copies (1,612 Kindle + 426 paperbacks)

• Amazon BSR improved from #823,000 to #4,200 in “Contemporary Romance”

• 187 reviews averaged 4.5 stars

• Monthly royalty income exceeded ₹45,000

Key Takeaway

A data-driven publishing plan turned a struggling manuscript into a best-selling debut. As Niharika said, “Estorytellers didn’t just publish my book—they gave it a real chance to succeed.”