Breaking Through the Competition As A First Time Author with Estorytellers

Background:

A debut non-fiction author in India entered an extremely crowded personal development genre. Competing against established names, they feared their book would be lost in the noise. They needed professional support to make their book stand out in both quality and marketing.

Estorytellers Solution:

Estorytellers delivered a tailor-made publishing plan:

• Editing: 2 rounds of developmental editing, 1 round of line editing, and a final proofread, ensuring the tone was authoritative yet approachable.
• Design & Formatting: A bold, modern cover paired with a reader-friendly layout that aligned with bestsellers in the niche.
• Marketing Strategy:
  • Amazon Ads campaign targeting readers of comparable authors.
  • Outreach to influencers and reviewers in the self-help niche.
  • A PR push that secured the author a feature in a national digital magazine.
• Distribution: KDP for global reach, Flipkart for Indian readers, and IngramSpark for print-on-demand availability in Europe and North America.

Results:

• 1,000+ copies sold within the first 90 days.
• Ranked in the top 10 of its Amazon category within weeks.
• 15+ verified reader reviews boosted social proof.
• Author received invitations to webinars, podcasts, and guest blogs.

Key Takeaway:

With expert editing, strategic marketing, and multi-platform distribution, a debut author successfully penetrated a saturated market and positioned themselves as a credible voice