Home » Case Studies » From Invisible to Unstoppable: 400% Sales Boost!

From Invisible to Unstoppable: 400% Sales Boost!

21 May, 2025 2 mins read

When Ethan Miller (name changed for confidentiality), an indie science fiction author from Denver, reached out to Estorytellers, his book had been self-published for nearly a year. Early readers enjoyed the story, and friends praised the concept. Still, sales remained stagnant. The book had almost no reviews, minimal visibility, and was lost among thousands of titles on Amazon. Ethan believed in his story, but the launch and promotion had clearly fallen short.

Challenges We Addressed

  • The book was buried in Amazon search results due to ineffective metadata and missing keyword optimization

  • Almost no reader feedback or reviews to build credibility

  • Cover design failed to capture the sci-fi thriller audience or grab attention

  • No coordinated strategy for promotions, advertising, or post-launch engagement

Estorytellers’ Book Turnaround Approach

Enhanced Online Visibility
We overhauled the book’s Amazon presence by rewriting key elements like the title, subtitle, and description to make them more engaging and relevant for readers. We also refined categories, keywords, and metadata so the book could reach the right audience organically.

Eye-Catching Cover and Layout
The previous cover didn’t grab attention. Our design team created a visually dynamic cover that instantly signaled a sci-fi thriller, paired with a clean interior layout for a polished reading experience.

Community and Influencer Engagement
We reached out to genre enthusiasts, including bloggers, YouTubers, and BookTok creators. By sharing early copies and arranging interviews, we created genuine interest and built credibility among readers.

Timed Promotions and Campaigns
We executed strategic campaigns with Kindle discounts, genre-focused advertising, and special promotions. Timing these around peak reading periods amplified visibility, engagement, and sales performance.

Results

  • Over 380% increase in sales within two months

  • 50+ verified reader reviews

  • Ranked Top 25 in the Sci-Fi Thriller category on Amazon

  • Featured on a popular sci-fi blog and a genre podcast

  • Invited to speak at a regional comic convention on indie publishing

Timeline of Progress

  • Metadata overhaul and keyword-rich listing rewrite

  • Sci-fi genre-aligned cover redesign

  • Influencer outreach and structured promotions

  • 380% sales growth, 50+ new reviews, and media coverage

What Ethan Shared

“I was close to giving up on my book. Estorytellers stepped in and gave it a new life. Their optimization and marketing strategy finally gave my story the visibility it deserved.”

Share

Let’s write your book and get it published

Collaborate with our team of highly skilled ghostwriters and editors to bring your concepts to life in the form of a compelling nonfiction book that earns a spot on the shelves.

  • subject matter expertsYou get subject matter experts
  • get customized samplesYou get customized samples
  • get unlimited revisionYou get unlimited revision*