Content marketing agencies are those agencies that promote content. Content marketing is a type of marketing that is primarily focused on creating, publishing and distributing the content for the audience. It is mainly used by businesses to achieve some goals such as an increase in online sales, increase in brand awareness, expansion in customer base, attract new customers, engage a community of users, etc. Content marketing helps businesses to attract new customers by creating some valuable content for them and sharing that content too. It helps to provide useful and valuable information to the consumers, to create sustainable brand loyalty and to create a willingness in the customers to purchase various products from their company.
The process of customer marketing starts with identifying the customer’s needs and after knowing the information, it has to be presented in different formats, which includes news, video, email newsletters, e-books, case studies, infographics, podcasts, articles related to question answers, blogs, photos, how-to guides, etc. The main thing that you need to remember about content marketing is that it requires continuous efforts, which means continuous delivery of content in large amounts.
Content marketing has, no doubt, become the topmost priority of almost all Indian brands in recent years. Therefore, there has been an unprecedented rise in the field of content marketing in the country and the demand for content marketing has led to an increase in the number of content marketing strategies in the country. Also, India has emerged as the top market for the availability of content marketing jobs all over the world. It was found that out of 17,00 jobs available jobs in the whole world, 5,000 are in India.
Top 10 Content Marketing Agencies in the World:
There are numerous content marketing agencies in the world but not everyone attains the best position in the race. While preparing the list mentioned below, we have focussed on the quality of the content that is being offered by the agencies. The list includes the content marketing agencies which provide production and content marketing as their core capabilities. Here are the top ten content marketing agencies in the world that can help you to market your content and make you earn from your content: –
- Write Right: – It is a globally ranked content marketing agency. A lot of content writing services are provided such as creative writing, ghost-writing, social media writing, blog writing, Email writing, website writing, resume writing, SOP writing, etc. The founder of Write Right is Mr Bhavik Sarkhedi, who is officially recognised as one of the best writers not only in the country but also in the whole world. The headquarters of Write Right is in Ahmedabad. Write Right is an Indian digital marketing agency. It delivers digital marketing strategies and content writing to different companies all over the world. The three main aspects of Write Right are – quality, deadline and necessity. A lot of content marketing agencies and content writing agencies are there but what differs in them is the quality of the content that they offer. Therefore, quality is the first priority of Write Right. The next thing is the deadline, the company is particular about the deadline and tends to complete the services within the time frame which in turn shows the discipline. The company works according to the needs of the clients and believes that engagement with the people is the reaction of appealing content.
- Scatter: – It provides a purpose-built enterprise platform for content marketing. It enhances your productivity digitally by creating and organizing the process of content creation. It works with different brands to identify content opportunities and develops a strategy to distribute content among various channels. The company was started in the year 2014 and it has its offices in Delhi and Mumbai. It is currently working with the clients such as Ford, Airtel, TVS, HP, Samsung, etc. The founder of Scatter is Mr Rajan Srinivasan.
- Lexiconn Content: – This company started when the word ‘content marketing’ was itself infancy in India. But today, it stands among the leading content marketing agencies in the world, as has served over 700 clients in around 20 countries. The company was started in the year 2008 and is currently catering to both B2B and B2C brands. It works with the leading brands in the country such as ICICI Bank, HCL, Times Internet, Siemens, etc. It provides a full suite of content writing services on a project basis and retailer. It helps the customers to sell. The founder of Lexiconn is Mr Khamir Purohit.
- Just Words: – This company was started in the year 2010 aiming to help different brands with content development and now, it has evolved so much that it offered full suits of the content marketing services. The company has served around 450 clients such as Genius Innovation, Pay Tabs, Hero Fin Corp, etc. It has also developed a large pool of various talented writers and different journalists in order to support different needs of content marketing. It has worked with over 458 clients in the past ten years. The leading clients of Just Words include HDFC, Pay Tabs, Hero Find Corp, Genius Innovation, etc. It has a pool of creative and talented content writers.
- Niswey: – It is a digital content marketing agency which is located in New Delhi, India. It helps different brands with inbound marketing services. The company was founded in the year 2011 and had 14 employees who were all specialized in the field of content writing and web designing. This company also provides SEO services to the customers and has worked with clients from business services, information technology to products. It has worked with clients such as ResMed, Srijan Arjo, Borderless Access, etc.
- Word Play: – It is a content marketing agency based in Bangalore and it helps different brands to build consumer trust, generate some web traffic and become a successful brands. It started by developing some web content for different clients and then, evolved to a complete gamut of content writing and marketing services. The Word Play the agency has worked with the leading global as well as India dotcoms in fashion, e-commerce and travel brands such as Flipkart, Amazon, Swiggy, ClearTrip, etc.
- Godot Media: – This agency was started in the year 2008 and it was started in Bengaluru by offering content writing services to the people. Since 2008, Godot Media has been working and specializing in the field of social media marketing for small businesses and content marketing. Initially, it was a team of 38 members and has now worked with clients such as ING, Shaw, AES International, etc.
- Paul Writer: – It is one of the leading B2B marketing agencies. It was found in the year 2010 by Jessie Paul, who was the former CMO of Wipro. This agency helps different brands with retention strategy and customer acquisition, content strategy, design marketing plans and much more. It also helps in promoting online as well as offline activities which are required for the success of the company. The headquarters of Paul Writer is in Bengaluru and the company has worked with clients such as Adobe, IBM, Oracle, Happiest Minds, etc.
- Yellow Seed: – It is a content development agency that was started in the year 2012. It not only provides a range of content marketing services to its customers but also conducts various masterclasses and workshops. It has worked with notable clients switch as Aditya Birla, Mercedes Benz, Nestle, Viacom 18, Castrol, Godrej properties, Wavemaker, etc.
- Pepper Content: – This company aims to revolutionize content creation in India. It started creating an AI-enabled platform for the content creators in order to fulfil the ever-increasing needs of content across genres, domains and boundaries. Currently, Pepper Content is serving over 200 clients which range from the best media house to the most prominent and the best digital agencies.
As mentioned earlier, due to the increased demand for content marketing in the country, the number of content marketing agencies are also increasing. But before deciding on a particular content marketing agency for your business, you need to have a basic knowledge about content marketing and should compare different agencies all over the world to get the best for yourself and your company. All the content marketing agencies work on content writing and marketing but what matters the most, is the quality of the content.