Content writing is deemed professional and impactful when it contains quality. How is the quality of any content measured? Other than the usual factors such as the information provided by the content, engagement level, ease of understanding, etc., the one factor that plays an essential role in the determination of the quality of content is SEO.
What is SEO content writing? It is the process of creating pieces that aim to rank higher in the search engine rankings. Thus, the webpage will be pushed up on the page showing search results. Under this process, targeted keywords are included in the content that is most searched by the audience. These keywords are strategically used such that the search engine algorithm acknowledges the quality of the content and highlights it on the search results.
Why do you need professional SEO Writing Services?
While ensuring that any piece of content is search engine optimised, most people believe that all they have to do is include keywords randomly in their content. That technique might have worked in the past when the competition was limited. However, these days, the algorithm for search engines looks for the keyword and the quality of the content.
The demographic of the USA makes it necessary to optimise the content properly as the users and readers are well-informed. Also, the neck-to-neck competition across the country has amplified the need to acquire every method to boost your popularity and search engine rankings. Here are different steps that one needs to follow to ensure that their content is appropriately optimised.
- The main keyword that is most searched by the expected audience should appear in the title of the content piece.
- This main keyword should also be used throughout the content, especially in the main or introductory paragraph.
- Other than the main phrases or keywords, one also needs to include alternative phrases. These are called LSI keywords, where LSI stands for Latent Semantic Indexing. These phrases and keywords are directly or indirectly related to the main keyword. If you find that your main keyword is repeated a lot of times throughout the content, you should replace it with an appropriate LSI keyword.
- The keywords should be used in subheadings, such as heading 1, heading 2, and so on, to emphasise it.
- The main and LSI keywords should also be incorporated in the anchor text of the webpage or blog post.
Sounds too much? It comes with no surprise that SEO has become such an essential concept that needs special attention during the process of content creation. Most content-creating teams and companies have one or several SEO specialists on board to ensure that the content created is completely prepared as per the algorithm followed by prominent search engines.
However, you can acquire specialised and experienced SEO content writing services by just placing an order. At Estorytellers, SEO is kept at the forefront while creating any piece of content. The team houses specialists and experienced professionals. They ensure that the final piece you receive ranks higher in the search engine ranks.
How do we create search engine optimised content?
While creating SEO-friendly content, the search engine’s algorithm and rankings need to be considered, but the quality of the content needs to be maintained. The recent updates in the ranking rules of Google and other search engines check the quality and competitiveness of the content while determining its rank.
Thus, our team ensures that the content abides by all the rules. Here are the steps followed by our experienced and dedicated SEO team to create quality content.
The first step while drafting any content piece is to research the most targeted and searched keywords. A comprehensive list is formed that includes all the keywords related to a particular topic that trend on search engines the most. The user or customers are most likely to use these terms while searching for the concerned topic.
The first draft of the content is then created. The step includes extensive research, fact-checking, editing, and other such processes that ensure that the quality of the content is maintained. While writing the content, the writers ensure to incorporate main and LSI keywords appropriately throughout the content. Along with that, the writer will also include backlinks and hyperlinks to attract more attention to the webpage or blog post.
How can you receive SEO-friendly content?
Whether you want to boost your website, kickstart a new business, revamp your blog, or attract footfall to your online shop, SEO-friendly content can ensure that more and more people are diverted to your website. With the proficient services offered by Estorytellers, you can get the success that you have been planning for. You can contact our team through our website and get search engine optimised content right from the fingers of experts through the following steps.
Explain your needs
Be as explanatory as possible. Elaborate on the aim of your business, what you want to achieve, what do you expect from the content, the form of content you need, etc. We will coordinate and cooperate with your needs seamlessly.
We begin writing
After you provide the details, our team begins writing the content. It is edited through several steps, automated and manual. An SEO expert will ensure that the keywords are appropriately used.
Once the content has passed all the quality checks, it will be delivered to you by the delivery date.
We always welcome feedback from our clients. We believe feedback not only improves our performance but also develops and deepens our relationship with the clients.