A comedian on a stage has content!
An advertisement has content!
A brand has content on the website!
A Film has content!
Compelling content is an integral part of marketing. The expansion of content to various platforms has significantly catalyzed the competition. Any brand or business undermining the power of content has minimal survival chances. There are new writers, directors, advertisers and creatives who are bringing an array of new concepts to the table.
Metrics to check while evaluating content performance
Let’s see parameters to check relevance of your content strategy!
1. Conversion rates
Conversion can occur in various forms. It refers to the act which you are targeting with your content on display. For example, if you are an e-marketplace owner, you wish for viewers to read and buy. If it’s a news web platform, then the number of readers who read entirely and share your news piece is your conversion. Analyzing the conversion rate is the best way to check whether the content is working or not!
2. Analyze the content
Content writing might sound an effortless task, but it’s not. It requires research, comparison and structural delivery. Also, every platform or channel has its demand. The content which might work on a website not necessarily is worth for a social media platform. There are customized requirements for every platform. Blindly putting irrelevant content without analysis is foolishness!
3. Crosscheck competitors
Competitors are the most significant factor in any brands growth. It’s a fact that no brand can ever grow if there is no competition. Taking a hint or an upgrade from competitor helps you rank higher. Also, good content is the only eligibility to rank higher in google search. If you own the content, then you are the shark in the online space.
4. Bounce rate analysis
Always make sure the pamphlet design shows the products available in the store!
Your user might look for a “Blue Jeans at 10%” off promotion and enter your portal. But, when the page shows other clothing items T-shirt, Blue ties and so on then, he may never revisit the entrance. Also, remember one interaction is enough to make a judgement!
So stay careful with content, so that bounce rate is low.
5. Read ratio
How much heed the reader is paying to your content can be analyzed with the reading ratio. If the content is engaging, then the reader will explore complete information without jumping.
If the plot and content are not appealing then, the user might look for highlight and them jump. In such a case, you should talk to your writer or concerned creative experts to include more exciting elements to make content to approachable and fun.
There are many options available to make the content exciting. You can include videos, GIF’s and infographics to make it more insightful. You need to grip the attraction point of the audience and then stick to it to run things smoothly.