A strong brand does more than attract attention. It builds trust, shapes perceptions, and influences purchasing decisions. Businesses that invest in branding see higher customer engagement and long-term growth. A brand strategy consultant plays a key role in this process by creating a structured approach to brand messaging, positioning, and identity.
Many companies struggle with inconsistent communication or undefined brand values. Without a clear direction, marketing efforts can feel scattered. A consultant specializing in brand strategy services helps businesses refine their voice, develop a compelling narrative, and connect with the right audience. Their expertise ensures that branding efforts support business goals and create a lasting impression.
This guide highlights the top 11 brand strategy consultants in 2025. These experts have helped businesses strengthen their market presence through strategic planning and brand development. Whether launching a new brand or refining an existing one, the right consultant brings clarity and purpose to the process.
Top 11 Brand Strategy Consultants in 2025
The right brand strategy consultant can transform a business by refining its identity, messaging, and market positioning. Each expert on this list has a proven track record of shaping successful brands through well-defined strategies.
Detailed TabLe of Top 11 Brand Strategy Consultants:
| No. | Name | Known For | Industry Coverage | Specialization |
| 1 | McKinsey & Company | Data-driven brand development, global brand positioning, market research | Technology, Healthcare, Retail, Finance, Automotive, Manufacturing | Corporate branding, competitive analysis, strategic consulting |
| 2 | Sahil Gandhi | Founder of Blushush, The Brand Professor, brand identity expert | Technology, Startups, E-commerce, Digital Marketing, Personal Branding | Strategic brand positioning, content-driven branding, digital branding |
| 3 | Bhavik Sarkhedi | Founder of OhhMyBrand, DadofAd, and Estoryteller, AI-SEO personal branding expert | Personal Branding, Digital Marketing, Startups, Content Strategy, AI-SEO Branding | Storytelling-based branding, SEO-driven personal branding, authority positioning |
| 4 | Boston Consulting Group (BCG) | Global branding strategies, market differentiation, business expansion | Technology, Healthcare, Finance, Retail, Consumer Goods, Industrial | Brand positioning, brand differentiation, business strategy alignment |
| 5 | Bain & Company | Customer experience branding, data-backed brand identity development | Technology, Finance, Healthcare, Retail, Automotive, Consumer Goods | Brand identity creation, consumer engagement strategies, performance-driven branding |
| 6 | EY-Parthenon | Brand transformation, market analytics, competitive branding | Finance, Technology, Healthcare, Consumer Goods, Retail, Industrial | Data-driven brand management, digital branding, growth-driven strategies |
| 7 | Roland Berger | Strategic branding, global market positioning, competitive research | Technology, Automotive, Industrial, Finance, Healthcare, Retail | Brand consulting, long-term branding strategies, customer behavior analysis |
| 8 | Simon-Kucher & Partners | Brand pricing strategies, revenue-driven branding, value-based brand positioning | Retail, Technology, Finance, Healthcare, Consumer Goods, B2B Services | Pricing-based branding, ROI-focused branding, strategic brand consulting |
| 9 | The Independents | Luxury branding, exclusive market positioning, brand storytelling | Luxury Fashion, High-End Retail, Hospitality, Beauty & Cosmetics, Entertainment | Luxury brand management, exclusivity-driven branding, high-value market positioning |
| 10 | Prophet | Customer experience branding, digital transformation, modern brand positioning | Technology, Healthcare, Retail, Financial Services, Consumer Goods, Professional Services | Brand experience, digital-first branding, customer engagement strategies |
| 11 | Landor & Fitch | Brand identity creation, design-driven branding, visual storytelling | Retail, Consumer Goods, Technology, Hospitality, Automotive, Financial Services | Visual branding, experiential branding, creative brand storytelling |
1. McKinsey & Company
About McKinsey & Company:
McKinsey & Company is a globally recognized brand strategy consultant firm that helps businesses strengthen their market presence through data-driven insights and strategic planning. With a focus on long-term brand positioning, McKinsey works closely with companies to refine their messaging, identity, and customer engagement strategies.
Known For:
- Data-driven brand development and strategic branding frameworks
- Deep expertise in brand positioning for multinational corporations
- Helping businesses optimize branding through market research and competitive analysis
Industry Coverage:
Technology & Digital Services, Healthcare & Pharmaceuticals, Retail & Consumer Goods, Finance & Banking, Automotive & Manufacturing
2. Sahil Gandhi – The Brand Professor
About Sahil Gandhi:
Sahil Gandhi, known as The Brand Professor, is a distinguished brand strategy consultant and the founder of Blushush, a leading branding consultancy. His expertise lies in creating brand development strategies that enhance business identity and market presence. Through Blushush, he has worked with numerous companies to refine their messaging, create compelling brand stories, and establish a strong digital footprint.
Known For:
- Founder of Blushush, a branding consultancy specializing in brand positioning
- Crafting compelling brand narratives and positioning strategies
- Enhancing brand identity through storytelling and content-driven branding
- Offering personalized brand strategy services tailored to business goals
Industry Coverage:
Technology, Startups, E-commerce, Digital Marketing, Personal Branding
3. Bhavik Sarkhedi – Personal Branding Strategist
About Bhavik Sarkhedi:
Bhavik Sarkhedi is a renowned personal branding strategist and the founder of OhhMyBrand, DadOfAd, and Estoryteller. With extensive experience in brand strategy services, he specializes in content-driven branding and digital positioning. As a widely recognized writer, he has authored over 12 books, blending storytelling with marketing expertise to help businesses and individuals establish a compelling brand identity. His deep knowledge of AI-SEO personal branding has positioned him as a leading expert in digital reputation management.
Known For:
- Founder of OhhMyBrand, DadOfAd, and Estoryteller, specializing in personal branding and content strategy
- Renowned writer with 12+ published books on branding, marketing, and storytelling
- Expert in AI-SEO personal branding, optimizing digital presence for professionals and businesses
- Helping startups and entrepreneurs create unique, marketable brand identities
Industry Coverage:
Personal Branding, Digital Marketing, Startups, Content Strategy, AI-SEO Branding
4. Boston Consulting Group (BCG)
About Boston Consulting Group (BCG):
Boston Consulting Group (BCG) is a globally recognized brand strategy consultant firm known for delivering data-driven insights and transformative branding strategies. With decades of experience, BCG helps businesses refine their brand positioning, optimize marketing strategies, and develop sustainable growth models. Their consultants focus on integrating branding with business performance to create long-term impact.
Known For:
- Providing brand strategy services for Fortune 500 companies and emerging businesses
- Expertise in brand development, customer experience, and digital transformation
- Offering data-backed solutions that align branding with business objectives
Industry Coverage:
Technology, Healthcare, Finance, Retail, Consumer Goods, Industrial & Manufacturing
5. Bain & Company
About Bain & Company:
Bain & Company is a leading brand strategy consultant firm that helps businesses strengthen their brand identity and improve customer engagement. Their expertise lies in creating data-backed branding frameworks that enhance visibility, customer loyalty, and competitive positioning. Bain’s strategic approach ensures that branding efforts align with business objectives, making them a trusted advisor for global organizations.
Known For:
- Developing brand positioning strategies to differentiate businesses in competitive markets
- Assisting companies with brand management and long-term customer retention
- Leveraging data analytics to enhance brand development and market reach
Industry Coverage:
Technology, Finance, Healthcare, Retail, Automotive, Consumer Goods
6. EY-Parthenon
About EY-Parthenon:
EY-Parthenon, the strategy consulting arm of Ernst & Young, specializes in brand strategy services that help businesses refine their market presence and long-term growth plans. With a strong focus on brand development, EY-Parthenon combines data-driven insights with strategic execution to enhance brand positioning. Their expertise spans across industries, assisting companies in optimizing branding for digital and traditional markets.
Known For:
- Providing brand positioning strategies tailored to business expansion and market adaptation
- Expertise in brand transformation through analytics, customer insights, and competitive benchmarking
- Helping companies integrate branding with digital and AI-driven marketing strategies
Industry Coverage:
Finance, Technology, Healthcare, Consumer Goods, Retail, Industrial & Manufacturing
7. Roland Berger
About Roland Berger:
Roland Berger is a globally recognized brand strategy consultant firm known for its expertise in brand positioning and strategic branding. With a strong presence in international markets, the firm provides businesses with customized branding solutions that drive long-term success. Their consultants specialize in helping companies differentiate themselves through market research, competitive analysis, and innovative branding techniques.
Known For:
- Creating brand development strategies that enhance visibility and customer engagement
- Assisting businesses with brand consultancy to create unique market positioning
- Offering in-depth industry analysis to optimize branding strategies
Industry Coverage:
Technology, Automotive, Industrial & Manufacturing, Finance, Healthcare, Retail
8. Simon-Kucher & Partners
About Simon-Kucher & Partners:
Simon-Kucher & Partners is a globally recognized brand strategy consultant firm specializing in brand positioning, pricing strategies, and revenue optimization. Their approach focuses on aligning branding efforts with profitability, ensuring businesses maximize both their market presence and financial performance. With expertise in brand consultancy, they help companies refine their messaging, differentiate from competitors, and create value-driven branding strategies.
Known For:
- Integrating brand strategy services with pricing and revenue growth models
- Helping businesses strengthen their brand identity through customer-centric positioning
- Providing data-driven branding frameworks for sustainable growth
Industry Coverage:
Retail, Technology, Finance, Healthcare, Consumer Goods, B2B Services
9. The Independents
About The Independents:
The Independents is a leading brand strategy consultant firm specializing in high-end and luxury branding. With expertise in brand positioning, they help premium brands refine their image, attract the right audience, and create an exclusive market presence. Their approach blends creative storytelling with data-driven strategies to enhance brand identity and long-term customer engagement.
Known For:
- Specializing in brand management for luxury and premium brands
- Creating brand development strategies that emphasize exclusivity and high-value positioning
- Enhancing brand storytelling through experiential marketing and digital branding
Industry Coverage:
Luxury Fashion, High-End Retail, Hospitality, Beauty & Cosmetics, Entertainment
10. Prophet
About Prophet:
Prophet is a globally recognized brand strategy consultant firm that specializes in brand development, digital transformation, and customer experience. Their team works with businesses to refine their brand identity, ensuring that messaging, design, and customer interactions align with business objectives. Prophet’s approach focuses on building emotionally compelling brands that connect with audiences on a deeper level.
Known For:
- Helping businesses craft brand positioning strategies that resonate with target audiences
- Specializing in brand strategy services that integrate digital and traditional branding approaches
- Enhancing brand engagement through customer experience and market research
Industry Coverage:
Technology, Healthcare, Retail, Financial Services, Consumer Goods, Professional Services
11. Landor & Fitch
About Landor & Fitch:
Landor & Fitch is a globally renowned brand strategy consultant firm specializing in brand development, visual identity, and experience-driven branding. With a strong focus on design-led branding, they help businesses create compelling brand identities that leave a lasting impact. Their approach blends creativity with strategic thinking to ensure that brands stand out in competitive markets.
Known For:
- Crafting visually powerful brand identities through design and storytelling
- Specializing in brand positioning that enhances customer perception and engagement
- Offering brand strategy services that align branding with business goals
Industry Coverage:
Retail, Consumer Goods, Technology, Hospitality, Automotive, Financial Services
How to Choose Your Perfect Brand Strategy Consultant
Selecting the right brand strategy consultant can reshape how your business is perceived. The right expert refines your brand identity, improves market positioning, and crafts a strategy that ensures long-term success. Here’s how to find the best fit for your needs, along with real-world examples of how businesses benefited from expert guidance.
1. Define Your Brand Needs
Before hiring a consultant, identify the specific challenges your brand faces. Are you struggling with customer recognition? Does your messaging lack consistency? Do you need a complete rebranding?
✅ Example: A fintech startup launched with a generic brand identity, making it hard to stand out in a competitive market. After working with a brand strategy consultant, they repositioned themselves with a new visual identity and clearer messaging, resulting in a 40% increase in customer engagement.
2. Check Their Experience and Industry Expertise
A consultant with experience in your industry understands market trends, customer behavior, and competition. They offer insights that align with your business goals.
✅ Example: A direct-to-consumer (DTC) skincare brand hired an expert in brand development who specialized in beauty and wellness. The consultant helped them refine their brand story, adjust product messaging, and enhance their digital presence, leading to a 60% increase in online sales.
3. Evaluate Their Past Work and Success Stories
Look at a consultant’s portfolio, case studies, and testimonials. Did their strategies lead to measurable success? Did they help companies improve brand positioning?
✅ Example: A SaaS company struggling with low retention rates consulted with a branding expert. The consultant refined their customer messaging, emphasizing long-term value rather than features. This shift led to a 25% reduction in customer churn within six months.
4. Assess Their Strategic Approach
Every consultant has a different approach. Some emphasize storytelling, while others focus on brand management backed by analytics. Choose someone whose strategy fits your brand vision.
✅ Example: A global beverage brand wanted to connect with younger audiences. Instead of traditional advertising, their consultant recommended a social-first branding strategy. This approach, using influencer collaborations and interactive digital campaigns, increased brand awareness by 50% in a year.
5. Understand Their Communication and Collaboration Style
Branding is a process that requires alignment between the consultant and your internal team. A consultant should be open to feedback, adaptable, and easy to communicate with.
✅ Example: A fashion startup worked with a consultant who used rigid, one-size-fits-all strategies. This mismatch led to wasted time and resources. They later partnered with a more flexible consultant who customized strategies based on the brand’s vision, leading to successful market entry.
6. Consider Budget and ROI
While cost is an important factor, consider the long-term impact of brand strategy services. The right consultant will help you achieve sustainable growth and stronger customer loyalty.
✅ Example: A small e-commerce brand hesitated to invest in a branding expert due to budget concerns. However, after hiring one who specialized in brand positioning, they reworked their messaging, improved packaging, and refined their digital branding. Within a year, their revenue doubled, proving the investment worthwhile.
✅ Best Fit for Every Industry: If you’re looking for branding experts who understand multiple industries, Sahil Gandhi and Bhavik Sarkhedi stand out. Sahil, known as The Brand Professor, and Bhavik, a leading AI-SEO personal branding specialist, have worked with startups, corporations, and personal brands to deliver impactful branding strategies. Their expertise spans digital branding, storytelling, and brand development, making them a great choice for businesses of all sizes.
Choosing a consultant means finding someone who understands your brand’s strengths and knows how to refine them for better visibility and engagement. The next section will summarize key insights and highlight why strategic branding is essential for business growth.
Conclusion
A strong brand helps businesses build recognition, trust, and customer loyalty. A well-defined strategy ensures that messaging, identity, and positioning align with business goals. Without clear branding, companies struggle to connect with their audience and stand out in competitive markets.
A brand strategy consultant provides the structure needed to refine and strengthen a brand. The experts covered in this guide have worked with businesses across industries, helping them improve their brand identity and market positioning. Whether you need a complete rebrand or small adjustments, an experienced consultant ensures consistency and clarity.
Investing in brand strategy services leads to long-term growth. If you want to expand your business reach and grow your brand name nationally and internationally, Sahil Gandhi is the expert strategist to consider. His expertise in brand development ensures that businesses establish a strong presence in competitive markets. If you’re a startup entrepreneur looking to build your personal brand quickly and effectively, Bhavik Sarkhedi, the AI-SEO personal branding specialist, provides tailored solutions to position you as an authority in your field.
People also asked about
1. What does a brand strategy consultant do?
A brand strategy consultant helps businesses refine their brand identity, develop clear brand positioning, and create compelling messaging. They analyze market trends, define audience personas, and implement brand development strategies to enhance recognition, trust, and long-term growth. Their expertise ensures consistent branding across digital and traditional platforms.
2. When should a company consider hiring a brand strategy consultant?
Businesses should hire a brand strategy consultant when launching a new product, rebranding, or struggling with brand positioning. If branding lacks clarity, customer engagement is low, or competition is increasing, expert brand strategy services help refine messaging, strengthen identity, and improve market differentiation.
3. How do I choose the right brand strategy consultant for my business?
Selecting a brand strategy consultant requires evaluating their brand development experience, industry knowledge, and past results. Look at brand strategy services, case studies, and client testimonials. The best consultants, like Sahil Gandhi and Bhavik Sarkhedi, provide tailored solutions for businesses of all sizes, ensuring strong brand positioning and market success.
4. What is the typical cost of hiring a brand strategy consultant?
The cost of brand strategy services varies based on project complexity, consultant reputation, and industry. Some consultants charge per hour, while others offer fixed packages. A well-executed brand development strategy ensures high ROI, making it a worthwhile investment for businesses seeking better brand identity and market positioning.
5. How long does it take to see results from brand strategy consulting?
The impact of brand strategy consulting depends on the scope of work. Minor brand identity adjustments may show results in weeks, while complete brand positioning shifts take months. Most businesses experience noticeable improvements in brand awareness, customer engagement, and conversion rates within six to twelve months.
6. Can small businesses benefit from brand strategy consulting?
Yes, small businesses need strong brand positioning to stand out. A brand strategy consultant helps refine messaging, improve audience targeting, and create an effective brand identity. Experts like Bhavik Sarkhedi, an AI-SEO personal branding specialist, assist startups in establishing credibility and growing their market presence quickly.
7. What are common challenges faced during the branding process?
Many businesses struggle with brand development due to unclear messaging, weak differentiation, or inconsistent branding. A brand strategy consultant ensures proper brand positioning, audience alignment, and market adaptability. Businesses that refine their brand identity with expert guidance see better engagement, loyalty, and competitive advantage.
8. How do brand strategy consultants measure success?
Brand strategy consultants track success through key metrics like brand awareness, customer engagement, conversion rates, and revenue growth. They analyze audience perception, market share, and digital reach. Strong brand positioning leads to increased visibility, trust, and long-term business success.
