Content Writing Webdesign

5 Reasons why your Website needs proper Original Content?

Why your Website Needs Orignal Content

It’s vital to have original content on your web interface since today’s world is advancing at a fast pace when it comes to searching for, retrieving as well as creating information. Website content writing can help in the process of always making sure your website has a fresh look and even more fresh kind of content to read and keep track of. Original content can be in the form of videos, images as well as content writing and the types of content you create depends on the nature of your company.

Having original content on your website can assure you higher rankings with respect to the search engine and it also holds your website at an advantage of being visible on the online platform for holding a certain type of content. Creating an adequate amount of original content for the purpose of developing your website brings forth more readers as well as potential customers or clients and that is going to be highly advantageous for one’s website since the reputation sky rockets and the image of your brand is going to be making a great first impression on said visitors or potential clients. Nowadays, it is easy to differentiate between content that is quirky, original, thoughtful and fulfilling from the type of content that looks like it has been created for the sake of gaining a higher rank among other websites that have similar information and content to share by throwing in keywords common keywords that individuals use to search for specific content.

Every business wants to stay relevant with respect to website content writing as well as other aspects so, here are 5 reasons why your website needs to have proper original content:

  1. The more trustworthy your content is, the more you acquire business – Being accurate in terms of acquiring the right type of content in whichever form that suits best for your website as well as with the matters of website content writing, they will bring interested parties to check your site out and invest their money and time for the services and content that you provide. Customers prefer to turn to content that provides solutions to their questions and when they understand that your content provides them with what they need, the will be more consistent in seeking information an associating themselves from and with your website. By writing blogs that belong to a niche category, readers will find it easier to come to your page for reading content and thus, in the process, will keep coming back to your website for more.
  2. Your content will be shared all over social media – When readers come across your content and think it is worthy of being shared, they will access their social media and share your content, which will positively impact your visibility on the online platform, which in turn will also contribute to other people sharing your content on other platforms. It is always advisable to write your own content, rather than seeing another web post and sharing it on your website platform, since people will tend to see your website as a place that shares other platforms’ content.
  3. There will be traffic build up on your website – When people access your website to read content or go through what your website has to offer, the amount of exposure your website receives makes sure you are able to acquire better search engine results page outcomes and that would make sure more individuals seeing what your website is all about. Every chance that an individual gets where your website’s link appears when they are browsing the internet, it is highly likely that they will want to check your website and they might even recommend it to their connections, which will only add to the traffic build up on your website.
  4. More links to bring visitors to your page – Other platforms as well as websites will refer back to your website, as and when your content gains more popularity and this gives your website the opportunistic chance to grow in terms of business as well as among other websites. When people link your articles, the advantage the website being linked receives is that Google is able to understand that your sources, content, etc. are trust-worthy. The more trust-worthy you are among other websites, you stand a higher chance of being at the top of the search list when people search for content or a website that is similar to the services your website provides. As time consuming as this process may be, in the long run, your website is higher up on the rank and people will avidly want to associate themselves with the website content you write, create, etc. and this acts as a great reputation booster for your brand’s image. By being consistent with the processes of bettering your website as well as the content it aims to share with potential visitors and readers, getting backlinks will be highly possible and your website will become very much sought-after.
  5. Higher engagement rates within your website and outside on other platforms – Individuals tend to share your content on various platforms when it stimulates their interests as well as thinking and want other people to have a look at your content. You receive more recognition in terms of shares and comments when people interact with your feed and the number of times people positively interconnect with your website ensures that the algorithms over Google also capture how much interaction is taking place between your content as well as the people who share it over multiple places or multiple times. The kind of website content you generate will speak a lot about your brand and what you stand for and in due course of time, as the content you design advances in value and popularity, your website will become an information laden space that everyone would want to participate in involving themselves with either as readers or as content sharers and the rewards that your website will receive will be in heaps and bounds.

Published by Shriya Pandey

Shriya Pandey is a lawyer with over 5 years experience in the field of IP law. She is an aspiring content writer who has worked for a variety of Indian and international content writing platforms as a ghostwriter- writing press releases, emails for email marketing, listicles, product reviews, product descriptions, blog articles, travelogues, website content etc. Her special areas of interest are IP law, environmental issues, sustainability and green energy. She is an SEO devotee who is constantly working on acing the Google algorithm and get her work ranked higher. Her biggest dream in life is to own a Tesla and live in a fully solar powered house, far away from civilization. Oh and finally finish her long pending novel.